Improve customer engagement with A/B Testing

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  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.
  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.
  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.

Let's Get Started

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Building a successful skill can involve thousands of design decisions. While some choices are obvious, others—like the optimal length of a voice prompt to drive paid subscriptions—aren’t always so clear.

With A/B testing, you don’t need a crystal ball. You get all the hard data you need to make informed design decisions. That’s what London’s leading voice studio discovered when they took advantage of our new Alexa Skills A/B Testing Service. It took them less than two hours to deploy an experiment that revealed powerful results about their skill's performance with customers: the longer version of their prompt was 15% more effective at driving paid conversions.

In our upcoming Tech Talk, learn how A/B testing can help you maximize engagement, revenue, visitor retention and dialogue interactions. We’ll walk you through everything the service can do, explain the potential use cases, and show you how to use the tools to get started.

During this Tech Talk you will learn:

  1. The most effective use cases for our A/B testing service
  2. How to set-up an A/B experiment
  3. How to integrate this service with your endpoint code
  4. How to analyze the results and make informed decisions


What Can You Build with Alexa?

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What Can You Build with Alexa?

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Suggested Resources

Alexa Skills A/B testing service
Alexa Skills A/B testing service

This new Alexa service helps developers increase customer engagement and revenue from their skills.

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About A/B Testing
About A/B Testing

Our technical documentation to get you started with A/B Testing.

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Authorized Test Labs (ATL) now Generally Available for Alexa Built-in Devices
Authorized Test Labs (ATL) now Generally Available for Alexa Built-in Devices

With several ATLs to choose from, device makers can work directly with an ATL to simplify and expedite the testing and certification process.

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Suggested Resources

Alexa Skills A/B testing service
Alexa Skills A/B testing service

This new Alexa service helps developers increase customer engagement and revenue from their skills.

Learn more

About A/B Testing
About A/B Testing

Our technical documentation to get you started with A/B Testing.

Get started

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  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.
  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.

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  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.
  • Build voice-forward products by integrating Alexa into your devices or controlling your devices with Alexa. Use the Alexa Voice Service to create devices with Alexa built-in, add Alexa control to your smart devices, or both. And build fun, Bluetooth-connected accessories called Alexa Gadgets.

Let's Get Started

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Join the Community on Slack

We launched a new Slack channel for the Alexa Developer community. Join alexacommunity.slack.com and engage with other Alexa developers to gain answers to your technical questions, and share learnings and best practices.

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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

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